The Problem With a Tagline

Seth Meyers: I think what made your core example in the book so compelling was the idea of selling a brand for something that is ostensibly good for the world. "Good people also need to sell widgets for goodness, right? Yeah," he says. But then there's the larger moral question too of just, you know, forget about selling something that maybe has a negative outcome or, you know,. negative repercussions for society.