This chapter explores the thriving concert and live performance scene in China, highlighting the surge in popularity of live music events in 2024. It examines the cultural and tourism implications as fans increasingly travel across cities for performances, supported by impressive growth statistics in the commercial music sector.
Have you noticed how live concerts continue to be the hottest ticket in town this year? Whether it's fresh faces or veteran stars, the live performance market in China is on fire! Fans travel across cities to catch these shows. What's been fueling this surge in concert popularity, and how is it reshaping our cultural and tourism landscape? On the show: Heyang, Yushun & Steve Hatherly.