Challenges in Measuring Political Advertising Impact

Today’s guest is Sam Jeffers, cofounder and executive director of Who Targets Me. Jeffers has spent several yearshas spent several years building a suite of capabilities to make political advertising more transparent, including tools for individuals and data and support for academics, researchers and journalists. His organization also advocates for better policy from platforms, regulators and governments. (You can download the Who Targets Me browser extension to contribute your data to the project.)