In the nineties, i was going to go watch the next game at c c c and, you know, go have some food and expense it on the company. So i cross the company forty bux for my dinner, and i got a lincoln town car home. And i stayed here until nine o'clock, eight or nine o’clock, and then i watched the secondhalf of the next game,. tas literally a true story, and i almost got fired. Do you know when to start thinking about culture? You want to do it early. What's essential is that you write down at our company, this is what we value and this is our culture.