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Five Books to Take On a Desert Island, Why The News Makes You Dumb, and Why Politics is the True National Pastime

Life and Books and Everything

CHAPTER

What's the Key to the Internet?

I think our country has been always absolutely enthralled with politics. And culturally speaking, i think there's it's hard to resist that. The key was the switch to the internet and fragmented audiences in so many different directions. It's done to the sort of broadcast media, or big cable media as it's pushed them into trying to get the largest audience segment possible. That's why you see other sports, like baseball, fall away while the nfl rises. I think its the ringer of how that's happened over the last 15 years. But i think the biggest change is thow they a at fragmented markets and then forced consolidation around the sort of bas approach, which is,

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