How to Launch a Book That's Free Online

Dan: I'm not dead set on it being an e-book, but I do want it to be something that is living and breathing and free online. The idea was to launch my written version for free online, have people comment and contribute their own stories along basically in the gutter,. But everyone could read everyone else's stories. Then me and a couple of other co-conspirators would curate those stories into a final version at the end of the year and they would do an e- book or something along those lines.