Episode 281: ReD Associates Managing Partner Millie Arora Brings Humanity to Strategy Consulting
Inside the ICE House
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Introduction
This chapter explores how consultants provide advice to businesses and the importance of external analysis and advice in helping organizations retool and reimagine their products. It introduces Red Associates, a small consultancy that uses anthropological, sociological, and ethnographic research to develop new perspectives and strategies for their clients, with a focus on Millie Aurora as the managing partner in charge of Red's financial services, insurance, and healthcare practices.
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