The advertising business has been a tough space recently. And yet, it seems that 72 and sunny continues to do amazing work. Why? Because we're inspired by the definition of modern which is comfort with change. We decided that you could either become excited about change or fear it. The opposite of those is an impulse to us, is optimism. i'm 72 and sunny is purely an expression of optimism.
Speaking with John Boiler, co-founder and CEO of the global ad agency 72andSunny.
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For more information about Future of StoryTelling, check out fost.org
The FoST podcast is a production of Future of Storytelling and Charts & Leisure.
Produced by Luke Gernert, Anna Hall, Jason Oberholtzer and Mike Rugnetta, with support from Camille De Beus, Shannon Fanuko, Anna Huff, Meghal Janardan, Weronika Jurkiewicz, Zoe Margolis and Megan Worman.
Edited by Garrett Crowe. Mix and music by Michael Simonelli.
Hosted by Charlie Melcher.