2min chapter

The 2% with Eric Partaker cover image

REEBOK from SMALL SHOE COMPANY to MULTI-BILLION POUND business | Joe Foster | The 2%

The 2% with Eric Partaker

CHAPTER

Introduction

Reebok co-founder Joe Foster talks about how he got his magazine, Runners World. Adidas threatened to take action if they didn't stop using two stripes and a teabot in their adverts. The 2% is on BBC2 at 9pm ET/PT this Sunday (11am GMT)

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