The Pro Sports Move Costing DC Billions & 'Nerds' Candy Sweet $500M Business
Morning Brew Daily
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Nerds Candy's Remarkable Revenue Surge and Super Bowl Debut
This chapter highlights the explosive growth of the candy brand Nerds, which saw its revenue leap from $50 million to $500 million, primarily due to the launch of Nerds Gummy Clusters. It also explores the implications of being part of a larger conglomerate and the brand's preparations for its debut Super Bowl advertisement.
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Transcript
