Don't Copy Your Competitors

Having a clear brand position, i's really important. People just think, i'll copy my competitors, right? But they don't know everything about that business. So it comes down an to understanding your audience. You want to be unique. You wanto stand out. And yet, when you never get a second chance at a first impression, ont hate that cles. Owe, you've given me a couple of shots, but ip appreciate that. Haatell me have, you knowthin the other thing too. It's also about putting a stake in the ground and saing this is what estand fur does.