We believe that the best time could talk to someone or engage them is when they're already thinking about you. So right after you've used the product, then asking ad cook the question about, how did you like it, what's working or not? That was karen peacock, ceo of sophor maker intercom. You're listening to bloomburg business. We coming up next, we'll rejoin our editors round table and dive into our domestic cover story. And get business lessons from one of the n b a's best players: chris paul.

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