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Xero Shoes: Steven Sashen and Lena Phoenix

How I Built This with Guy Raz

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From Challenges to Opportunities

This chapter delves into the hurdles faced while sourcing shoe manufacturers and the transformative rebranding journey from 'Invisible Shoes' to 'Zero Shoes.' The speakers also recount their unique experience applying to an entrepreneurial TV show, highlighting both the challenges and unexpected benefits that followed their segment's airing.

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