Is Your Product a Fit for TikTok?

Ken: You need to think through is your product a fit and you need to be honest with yourself. The types of products that don't do really well on social media are the me two type products, the ones that like, it's like a fidget spinner, right? Ken: Are you about more than just making money? So does your brand have a story that can be told? Did they find your product only because of this data? And so coming back to my illustration earlier, like the stay at home mother who invented something - she understands her audience as much as I do.

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