The Impossible Question: Which Is More Effective?

Good and bad role models are more memorable, says Dr Tom. Negative role models can create dissonance in your mind between what you think you should be doing and what you're being influenced to do with a particular team. I suspect maybe they are more powerful or even though negative role Models are more noticeable. Whereas I think positive role model is often less noticeable and it's something that just fits with your beliefs and values and reinforces them.