Like, I still cannot believe that they can do what they're doing. It's incredible. A big shout out to HubSpot and the HubSpot Podcast Network for sponsoring Success Story. If you enjoy Success Story, you're going to enjoy a ton of podcasts brought to you by the HubSpot Podcast Network, including Hustle and Flowchart, hosted by Joey Feer. The Hustle and Flowchart podcast with Joey is all about how to build a business so it gives you the freedom and fuel for your life. You're going to join Joey as he discusses systems, mindset tweaks, reframes, and strategies for entrepreneurs and really anyone to enjoy the process of being in business and having fun. This isn't for entrepreneurs looking to build a billion-dollar business. It's for somebody who wants to build a lifestyle, somebody who is looking to build systems that work. Listen to Hustle and Flowchart wherever you get your podcasts. No, and so technically, you know, when you look at what Fiverr has done, and I guess, do you consider Fiverr a first mover yes yes because I'll tell you the question that I have first and then let me know so the question is really as somebody who's I would have thought Fiverr is a first mover but I'm not in the space and I don't know the history obviously as well as you but the the question really is how do you build a company that is that is undisruptible and you're going to say it's impossible to make it undisruptible, but you as a founder, CEO, you built a massive company. How do you not become an eBay? I know you're not going to become a Blockbuster because again, Blockbuster was like an analog to a digital solution, but then eBay was disrupted by Amazon because they took a different perspective. So as

a founder, what do you do to future-proof? Yeah. It's a great question. And there's no easy answer to it. This idea of reinventing yourself, some of the things that we're doing as we're thinking about this, when you start a company you do the i mean everybody probably your listeners have read um you know crossing the chasm you know these idea this idea of going through a j curve where in in in the bottom you know end of the j's what what's what's being fueled by VCs or investors, private investors. And then at some point, hopefully you grow. In companies, what happens is as years go by, you need to, if you don't disrupt your own model, someone else will. And so you need to keep this, you know, very fresh approach where you challenge everything you do. And you keep questioning your strategy. And you keep thinking about the next ways of innovation because nothing, nothing is static. Everything moves. There's waves of transformation. Some of them are cultural. Some of them have to do with generations. And in our case, 2010, millennials got into the workforce, then Gen Zers. It's changing the fabric of the workforce. Um, technology have changed. The, the app store has become super popular in that created this massive opportunity, cloud computing. Um, then now recently you have AI. So, so there's, there's multiple things that change constantly. You need to continue challenging yourself. And and one of the things that that are really hard as an existing company is that you need to do additional j curves but now you are the vc and every bone in your body every you know every aspect every person around you tells you don't do it. Because it's going to come at the expense of your profitability, at the expense of your growth, at the expense of being able to laser focus on just one thing. But you need to do it. You need to reinvent yourself. You need to do the next wave of transformation.