Introduction

Whenever people who are struggling to grow their businesses tell me how passionate they are about their work, I immediately see a red flag.

To be sure, passion is a beautiful thing. Passion can get you dreaming big, showing up, taking meaningful risks, and serving powerfully.

But when it comes to marketing and messaging, it could be poison.

In this episode, I talk about exactly how that works, and what you can do to make sure your passion is serving you rather than hindering you.