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Business Content: Distribution, Discoverability, and Monetization

The MarTech Matrix

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Optimizing Video Content with a Two-Sided Marketplace

This chapter explores a two-sided marketplace designed for video content, utilizing a freemium model to attract users while generating revenue through enhanced visibility features. It discusses boosting audience engagement through targeted video marketing campaigns, emphasizing the differentiation between registered and unregistered users. Key future developments include the introduction of AI tools and user experience enhancements aimed at maximizing content reach and effectiveness for businesses.

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