The Benefits of Generative AI in Marketing Execution

CMOs are starting to embrace the idea that it's going to influence or augment the creative process, but it's not going to replace creative. What used to take us weeks can be done in days, can be do in hours and in some instances. And so it becomes kind of a strategic choice for marketers: am I just trying to cut costs or am I trying to boost the effect of my work? Because the technology has the capability to do both.