The User Research Strategist: UXR | Impact | Career  cover image

Episode 31: Writing research questions and choosing methods

The User Research Strategist: UXR | Impact | Career

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How to Define a Research Question Slash Statement

There are three types of research questions: quantitative, qual and mixed methods. Qualitative is really looking at widespread attitudes, right? So data and what is happening or what people are thinking over a larger population. The more qual based bucket is looking at that Y side and looking more at perceptions and feelings. And then we have mixed methods, which is combining both, right? We start there because this helps us understand the information we are actually looking for.

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