Online Advertising
Patented: History of Inventions
How Did Online Advertising Come From?
When I was growing up in the 1970s and 80s, we all watched television at the same time. And so if you were watching ITV or later Channel 4, you would watch the same commercials. But nowadays they're not like that - something else has happened to make them unwatchable. Tim Huang is author of a really terrific book called Subprime Attention Crisis. He says there's a parallel between online advertising and subprime mortgage crisis. We also talk about the origins of advertising and everything else.
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