The Walker Webcast cover image

Stephanie Linnartz, President & CEO of Under Armour

The Walker Webcast

CHAPTER

The Power of Loyalty Programs in Business Growth

This chapter explores the significance of loyalty programs in driving business growth, using the example of Under Armour's loyalty program. It discusses the benefits of earning points for merchandise, community and experiential rewards, as well as the positive metrics observed, such as increased repeat customers and valuable consumer data collection.

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