How Nerds Candy Went From $50M To $500M
Marketing School - Digital Marketing and Online Marketing Tips
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The Meteoric Rise of Nerds Gummy Clusters
This chapter explores the remarkable growth of the Nerds candy brand, spurred by the introduction of Nerds gummy clusters, which transformed sales from $50 million to over $500 million. It also examines revitalization strategies post-acquisition in 2018 and highlights how innovative products can redefine brand success and revenue streams.
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