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Mark Ritson on his Top 10 Marketing Moments of 2021

On Strategy Showcase

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Mouldyburger

Burgher king is the most awarded advertising in the e. It's incredibly episodic, Py it's like a campaign here, campaign there. There's no real red line there. Does it look like bergeking? No, often it looks like mac donalds,. deliberately. So this year, when we discovered that er bergeking had gone backwards five % in the us, macDonalds had held its share. And actually, wendis had grown with its very sort of, you know, standard marketing, had grown enough to overtake burgeking and is now the second burger chain in the us.

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