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There’s more to life than profit
The Gray Area with Sean Illing
The Legacy of a PBC
As a PBC, you are legally required to balance producing a financial benefit for your shareholders with producing a non-financial benefit for society. Ben and Jerry's was gonna get sued for not financially maximizing before they sold out to Unilever. To us, that was like, this is really who we are. We're structurally sound. There's no dissonance between what we say we wanna be and what the form that we're a part of says we ought to be.
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