The Mix of Inbound Marketing Leads and Outbound Partners

Inbound marketing leads generate between 11 and 20%. SDRs generate between 21 to 30% of pipeline, the median being 25%. Partner generated opportunities often close faster and close at a higher rate than other pipeline sources. The most represented cohort was less than 10% Dave with the median being 5%. And then finally, the 15 on partners as mentioned, I just think partners are a great source.