5min chapter

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#107 Sol Price (Costco)

Founders

CHAPTER

Eugene Says Corvettes Circumvented the Fair Trade Laws

Eugene says Corvettes displaced earlier five-and-time retailers and preceded later large larger discount stores Corvette sold home appliance and other household products at deep discounts from the manufacturers suggested fair trade prices so this used to be a law. He says he circumvented the fair trade laws by requiring that shoppers became members in order to shop  the membership was really just a way of outsmarting the fairtrade laws isn't that interesting how these ideas stick around through history like it was started by one guy because he wanted to go get around a law that doesn't even exist anymore yet Sam's Club Costco all the these wholesale retail clubs or whatever you want to call them still use that today

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