Ep 460 How Jessica DeLuca Sold Cult Beauty for £275M and Created 29 Millionaires
Built to Sell Radio
Building a Beauty Brand: Funding and Marketing Strategies
This chapter explores the challenges and strategies involved in launching a beauty e-commerce business, focusing on financing, marketing, and product sourcing. The speakers discuss their experiences with influencer partnerships, fundraising efforts, and navigating the complexities of brand exclusivity in a competitive market. Additionally, they reflect on the evolution of their marketing approach and the financial implications as they transitioned from initial product exchanges to compensated influencer endorsements.
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