Continuing our previous conversation, Guillaume Lambrecht explains his trade fair strategy for building global presence with Supasawa, focusing primarily on his BCB Berlin approach.

With distributors across 55 markets, through strategic trade show investments rather than individual country visits.

This episode details his methods for maximizing trade fair ROI, including relationship-focused meetings, community building at industry events, and using trade shows as cost-effective alternatives to extensive international travel.

Guillaume outlines how he leverages events like BCB Berlin to maintain distributor relationships and establish global brand presence.

Covers trade show networking strategies, international distributor management through industry events, and approaches to global brand building via strategic fair participation.

Timestamps:

-00:00 Introduction: International Scaling Strategies for Small Beverage Brands

- 05:37 Community-Driven Growth: Social Media and Organic Brand Advocacy Systems

- 11:35 Relationship-Based Sales: Human-to-Human Business Philosophy for Global Markets

- 19:31 Trade Show ROI Strategy: BCB Berlin Investment and International Networking Optimization

- 38:04 Global Distribution: Route to Market and International Distributor Management

- 45:12 Market Adaptation: COVID-19 Opportunities and Business Resilience Strategies

- 52:30 Sustainable Expansion: Quality Relationship Management Across 55 Markets

Pathway to Hope: BYU–Pathway Worldwide in Africa | Jane Clayson Johnson | September 2025

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