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Shifting How We Measure Success with Jeff Gothelf

Product Thinking

CHAPTER

The Importance of Internal Metrics in Agility

The measure of success becomes the behavior change in people, externally facing or internally facing. You just have to think of these internal teams as your users and your customers. And again, it's coming back to the goal, the objective. Why are we doing this in the first place? We'd like to become a significantly more agile organization by the end of the year. If we're more responsive or if we're more agile about it, how will we know? What will people be doing differently?

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