3min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Chris Voss: Interview with a Master Negotiator

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

How to Align Values Early to Get in and Out of Deals

A book to challenge your sale recently pegged a number at 20% of opportunities that come salespeople's way. But for example, there's no such thing as an open mind, period. 50% of buyers have made up their mind before their first contact with a salesperson. And nobody's close rate is 50%, which means the math problem?

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