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The Rapid Growth of Third-Gen FP&A Tools: The FP&A Guy, Paul Barnhurst

The Role Forward: A Strategic Finance Podcast

CHAPTER

How to Evaluate a CRM Market

I want to get to a little bit of the nitty gritty of evaluating this market you and I were talking about. You mentioned that like every company has, there's no like structure to it. So some companies might be really good in one area but in a different way. How do you assess what the actual strengths and weaknesses are in those categories?

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