Imagine dragging a jammed suitcase through a crowded airport—frustrating, right? Now imagine that same experience happening in your app, your website, or your product design. That’s performance load: the hidden mental and physical effort users endure when your design isn’t working for them.
In this episode, we take our first step into the world of design psychology by exploring the concept of performance load. You’ll learn how cluttered interfaces, too many clicks, and confusing layouts quietly pile up work on your users. And more importantly, you’ll discover how small design shifts can reduce friction and create smoother, more delightful experiences.
You’ll learn:
- What “performance load” really means—and why it matters
- The four types of load: visual, intellectual, memory, and motor
- How to spot friction in your designs before it frustrates your users
- How real organizations like NASA and Dropbox design for ease
- When simplifying a task helps—and when it hurts (especially in education)
By the end of this episode, you’ll see your design not just as a tool, but as a bridge between humans and their goals—and you’ll know how to make that bridge a whole lot easier to cross.
