The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE #1 SECRET TO GETTING THE OUTCOME YOU WANT IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Introduction

I think today we're hyper focused solely on the outcome in sales. That focus is blinding us from the steps that have to take place to cause the outcome. Rushing to the outcome is not making it come any faster. It's slowing it down instead of speeding it up. So slow down. Remember to get the outcome, you have to do the process. Don't lose confidence. Develop confidence.

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