Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce
The Product Marketing Experts
00:00
How to Position Your Sales Team With the Most Convincing Narrative
It's about empowering with them with the most compelling narrative to bring on their sales calls, right? And so, again, it takes that generic sales pitch about your product to being very focused. As one of the enablement tools when you're rolling this out, you'll definitely want to do a positioning framework or a messaging framework for each of the segments that you've ended with. That will help everyone else at the team know exactly what language to use and what value props to talk about.
Transcript
Play full episode
