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Creators, Creativity, and Technology with Bob Iger
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The Walt Disney Company
The board of directors wanted to know when they were interviewing me to become CEO, what my plan was. What I articulated was that I saw a world where technology was going to create a proliferation of distribution and really of consumer opportunity to access, consume, buy media than entertainment. "I thought, okay, well, if the world is going to expand or even explode like that, how does a company like Disney play or really thrive in that world?" he says.
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