I think a lot of what we need to do is check some of our assumptions at the door. The notion that it's only urbanites that need alternatives is really dismissive of the rural population. Most families of four or five don't have four or five cars. We need alternatives for car light households and for maybe households that want to go car light because like mine who had four cars for a family of fivemaybe would like to translate that money into savings for college as opposed to maintaining all those vehicles just to address your everyday needs.

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