199 - Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost!
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
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How Do I Give You My Money?
Think of your runway as this lead up into your campaign, and when I use the word campaign, I mean your promotion. This runway paves the way so that by the time you're actually saying, you can now buy my thing and making your offer, people are really ready to buy. So very often people start with a cold start, and they don't allow enough time and space to get into momentum before they start making their offer. We want people to go from cold, not knowing nothing, to hot, hey, quick, how do I give you my money?
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