PLEASURE: An Epicurean Guide to the Good Life
The Next Big Idea
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Are We Being Altruistic or Pleasure Seeking?
A lot of Epicureanism is figuring out how to deal with that vulnerability strategically. Richard Dawkins wrote this book, The Selfish Gene, which argues that altruism is an illusion. More recently, neuroscientists have done studies where they've hooked people up to MRIs and have them perform supposedly selfish acts like making anonymous charitable donations.
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