Do Online Prices Differ by Viewer?

When you walk into a store, you're probably used to seeing price tags on things, saying what they cost. 

But when you shop online, there is no price tag. There's just the price you see on screen. What if companies use your online data — like your location and browsing history — to charge you more than somebody else … or maybe less?

Today on the show: Surveillance pricing vs. personalized pricing. 

Related episodes: 

Is dynamic pricing coming to a supermarket near you?

Wendy's pricing mind trick and other indicators of the week

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.  

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy