Bransike says the sweet spot for creators to be hired in house is between 5,000 and 50,000 followers. The ideal customer would be somebody that happens to be a user of your product. A lot of these creators that companies want to work with go to licke influencers who have hundreds of thousands of followers but don't know how to run their own account.
JT Barnett is Tiktok Advisor and Creator. He has building accounts that have amassed over 1 Million followers on TikTok (HoneyHouse) and advises some well known consumer brands on how to create content on TikTok like Poppi, Tonal, Therabody, My Girl Wellness, Magna Carta Cellars, Bulletproof Coffee, Spotify, and more.