The History of the Perfume Industry

The industry has gone through a couple of different phases, right? Like in in the earlier days and say the and tell this correctly, I probably have to go into a little bit of the history of the industry. But but what I was going to say was that for a period of time, the names of the perfumers were well known. And then after a time, when fragrances were being launched by brands, for instance, fashion brands or others, the creating authority was not the perfumer, right? It was the clothing designer. So you so in the way they were purposely shunted to the side.