Revenue R&D - Is Demand Gen a Good Idea?

I just got off of a podcast talking about the revenue R&D concept. And I think that companies should consider dividing how they call marketing today into three to four buckets. One bucket is product strategy, innovation and you can put category marketing in there too. That falls into a quadrant that said is long range effectiveness. Feel free to drop some more questions in there so we can continue to explain this concept.

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