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The Next Great Ultrarunning Film? (The Chase: A Cocodona 250 Story)

Singletrack

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Reviving Authentic Storytelling in Ultrarunning Film

This chapter explores the tension between commercial interests and authentic storytelling in the ultrarunning film industry. It emphasizes the need for brands to invest in community-driven narratives that resonate with ultrarunners, rather than focusing solely on marketing strategies.

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