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#447 - Ayelet Fishbach - The Psychology Of Human Motivation
Modern Wisdom
The Middle Problem Is Motivation
For some galls, you see that there is an increasein motivation. Even animals run faster as they get to their rewards - whether it's food or no. As for other girls, a lot of enthusiasm at the beginning, and then it slows down. And if there is end, you'll see, again, an increasing in motivation. But you'll have the middle problem andm and this is when you are no longer excited by the beginning, youare no longer exciting by the end. It us a long stretch of the middle. We looked at it in one study with te remature artillery in israel. Where people were lighting the candles on the manora. For eight consecutive
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