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Inside Apple's grand ambitions for India

Inside Forbes India

00:00

Apple's Fanbase Is Growing Exponentially

It's crazy to see the fan following even though we have only 5% market share here in India. The customer base is definitely increasing and I think people were interested in buying Apple products but they couldn't because of the price point, it was really expensive. So now that we have these different financing options and it's zero cost EMI, no interest EMI so people are opting for that. More and more people want to buy Apple products because at the end, it's like a luxury brand and having an Apple product is like a status.

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