5min chapter

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530. What's Wrong with Being a One-Hit Wonder?

Freakonomics Radio

CHAPTER

IO Psychology: What Is It All About?

Marcus Bayer was drummed out of psychology because he believed in parapsychology. He wound up studying creativity in a business school and learned that it's difficult to predict the future. His new book, "Sustaining Creativity," will be published in 2022 by Oxford University Press.

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