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Operationalizing and De-Risking Positioning, with Mike Grinberg

The Agency Profit Podcast

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Navigating Positioning: Differentiation and Market Categories

This chapter explores the crucial concept of positioning in business through three key vectors: people and process, intellectual property, and promotion. It delves into the challenges of defining positioning, the tension between fitting into existing categories versus creating new ones, and the common pitfalls that lead to a superficial understanding of a business’s identity.

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