The Product First Strategy in the Fastest Growing Sass Companies

The inspiration for this season on builds was spurred by the rise of product lead businesses. The fastest growing sass companies all have this very similar go to market model that's relying heavily on the product itself, and so how has this impacted your marketing work? We're seeing a lot of heavy focus on content in our clients' campaigns as they build out their own defensible mote. And even for our own like we keep applying the same strategies, our traffic continues to grow. Like, we're talking 15 to 20 % month over month.