3min chapter

So you want to be a copywriter with Bernadette Schwerdt cover image

COPYWRITER 008: Airbnb copywriter Shannon Crowe on launching a freelance copywriting career

So you want to be a copywriter with Bernadette Schwerdt

CHAPTER

How to Mark Yourself as a Copywriter

I think one of the most important and probably most overlooked skills that you need as a copywriter is just a good sense of humanity. You're obviously going to be most tuned into people who are like you or who's kind of, you know, Venn diagram intersects with your own Venn diagram. So yeah, absolutely bring your life experience to the work and make sure that you are writing as a human, even though you're writing on behalf of a brand or a product or service.

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